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How to pick the right niche in the right market

Okay, let’s get started. You’ve found us and are wondering “How do I start?” – it’s okay to feel overwhelmed. Just read our posts, follow step by step, and you’ll be launching in no time. And don’t let analysis paralysis take over. If you’re familiar with Nick, you’ve heard it before: “Step 1: Find a niche.” By selecting a niche with a small population, simplicity, and a high ticket price, you’ll crack the code at ranking fast and bringing in the cash even faster. Let me lead you through the process of selecting a niche that not only sets you apart from the competition but also will help in making this process more seamless and in launching your revenue to the next level.

The Power of a Small Population:

We’re often told to chase the masses, but in digital real estate, the smaller the population = faster ranking in Google. Picking a niche with a small population allows you to carve out your very own digital asset on the pages of Google where you can stand out and dominate (which is always the main goal). Think about it: when you cater to a smaller audience, it’s much easier to get ahead faster and get in touch with those loyal business owners.

KISS:

Simplicity is often underrated in business. But choosing a simple and often boring niche is how you’re going to create an empire in the digital real estate world. A niche that’s uncomplicated not only makes it easier for you to establish a strong foundation but also simplifies the decision-making process for potential customers. They’re more likely to understand and appreciate the value you’re offering when it’s straightforward and easy to grasp. It can be tempting to go after obscure and unheard of niches thinking that it will lead to you finding gold. But what happens is there’s not enough demand and business owners to partner with. So stick with our advice and KISS (keep it simple stupid.)

The Beauty of a High Ticket Price:

It’s no secret that quality comes at a price. When you partner with a Business Owner that has higher ticket offers, you in turn can charge a higher price (revolutionary, I know). True successful business owners are willing to invest more when they see the worth in what you’re offering. A high ticket price doesn’t just enhance your profit margins; it also attracts customers who are serious about making a significant change in their business. This creates a mutually beneficial relationship where they invest in themselves, and you, in turn, invest in delivering exceptional results.

Steps to Finding Your Perfect Niche:

  • Research Wisely: Dive into market research. Explore niches with a small but dedicated audience. Look for areas where competitors are scarce, but demand exists.
  • Test the Waters: Once you’ve narrowed down your options, test your niche’s viability. Do your due diligence and make sure there are enough business owners to potentially speak to (at least 10)
  • Pricing Strategy: Determine a pricing strategy that reflects the value you provide. Remember, a higher price can often translate to heightened perceived value.

Once you’ve nailed down your niche, it’s time to start building your list…more on that to come.